GOOGLE ADS
Advertisers manage ads on the Google Ads website or using Google Ads Editor, a downloadable program that allows users to make bulk changes to ads and edit ads offline.
FACEBOOK ADS
Facebook ads are targeted to users based on their location, demographic, and profile information. Many of these options are only available on Facebook. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive.
INSTAGRAM ADS
The Instagram ad appears in people’s Instagram feeds along with images and videos shared by their Instagram accounts. The first type of Instagram ad is photo advert, where a single image is used in order to attract potential customers.
LINKEDIN ADS
LinkedIn marketing is the process of using LinkedIn to make connections, generate leads, improve brand awareness, foster business relationships and partnerships, share content, and drive traffic to your website
EMAIL MARKETING
Businesses and organizations who send a high volume of emails can use an ESP to gather information about the behavior of the recipients. The insights provided by consumer response to email marketing help businesses and organizations understand and make use of consumer behavior.
SEO
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.